The Commercialisation of the Pride parade

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This weekend I attended Zurich Pride. I first joined decades ago and the event is celebrating its thirtieth year. It used to be called CSD but changed its name to Pride in recent years. In the past it was a protest, a celebration and a party, a place where homosexuals have their annual moment in the sun. This weekend it was no longer a gay parade and has become hyper inclusive. I saw mostly youngsters, who have mostly been brainwashed by Californian ideas on social media. There were many more people attending, maybe as much as ten times as many compared to ten years ago. Homosexuals have become a fringe group at their own event which they built up with determination and hope in the face of discrimination and hatred and which they have now lost to social media marketing forces. These days, this event is politicised as left wing although Die Mitte did have a small group, seemingly keeping to themselves and avoiding conflict despite a vague group feeling of animosity towards them for not being left wing enough. No right wing groups were present although I know some right wing voting homosexuals – I do not see why discrimination against homosexuals is divided along the lines of where people used to sit in the French government. Apparently the right do not deserve representation at Pride because their views are “wrong”. Queers for Palestine had only a token presence despite making headlines recently and was largely ignored, maybe because it does not sell many adverts on social media. Mostly the parade itself consisted of company employees, being conned into making unpaid advertising for their company on their day off,  wearing their company shirts and waving their company banners displaying slogans which were obviously created by corporate committees (or squads as they are now sometimes called) – the messages consist of unrelated words formed into meaningless but catchy mission statement type phrases. Miscellaneous groups were present to protest against gender, displaying phrases like “nice gender, did your mum chose that for you” a phrase appropriated from school bullies, or “binary is for computers not for people”, a slap in the face for the clearly-gendered homosexuals who created and built up this event despite violence resistance. Even the few right wing extremists hung a banner on a passing boat stating “nur zwei”, presumably aimed at the gender identity participants instead of baiting the minority participant homosexuals. The vast majority of the attendees were under thirty years old, many much younger, and seemed to be there to consume branded products – drinking, take drugs, eating junk food (rebranded as street food) – but mainly seeking social media photos to virtue-signal support for gender identity politics – their sheer numbers drowning out the voices of the relatively few gay men and lesbians who were often dressed fantastically and mostly looked great, if not necessarily as young as they used to be. In summary, the Zurich Pride parade has been stolen from the homosexual community and turned into a commercial and political advertisement, all mixed up with good intentions, love and tolerance. Do these changes make the world a better place or do they just sell more adverts on social media?

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